Deep Roots

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Owner Benefits

Because Deep Roots is a cooperative, it is owned and controlled by the people who use its services. You may be familiar with a conventional corporation, which exists primarily to generate profit for its shareholders. A co-op is unique and special because its purpose is not to generate profit, but to maximize services to its customers and the local community.

Thanks to the support you provide, we are able to stay in business, even through recessions. We maximize the needs of our owners by returning our profits to you through Patronage Dividends, Owner Sales and Owner Appreciation Months and store improvements, as well as investments in our community.
You become an owner by purchasing a share in the co-op. Owners exercise their ownership by electing their fellow owners to the Board of Directors, which hires and guides the general manager. The management and staff handle daily operations. The board and management report to the owners on the state of the business at our Annual Meeting. Finally, you support the growth and mission of Deep Roots through your patronage and loyalty. Thank you!
When you become a Deep Roots owner, you receive an Ownership card, and the good feeling that comes with supporting a community-owned venture. Plus, many owners find that the financial benefits of ownership soon make up for the initial investment they put into the Co-op by purchasing a share! You’ll get: 
  • 10% off everything in the store four times a year during our Owner Appreciation Months.
  • Every day sales just for owners: Owner Only Specials.
  • Eligibility to receive a share of profits in the form of Patronage Dividends. If the store makes a profit, you may receive a check. The more you spend, the more you make back!
  • The right to participate in co-op governance. You may vote at our Annual Meeting and run for election to our Board of Directors
Other reasons to join: 
  • Receive our bi-annual newsletter, Talking Leaves, with Owner Only sales, recipes, news and more twice a month in our e-newsletter
  • 10% off every day on our Deep Roots Market brand of supplements
  • Discounts on classes and other for-fee events offered in our Community Room
  • Get special deals on advertising in our newsletter, Talking Leaves
  • The option to work as a Worker Owner Volunteer for additional discounts and involvement

Like to be an owner? Apply for ownership today.