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Owner Benefits

Because Deep Roots is a cooperative, it is owned and controlled by the people who use its services. You may be familiar with a conventional corporation, which exists primarily to generate profit for its shareholders. A co-op is unique and special because its main purpose is not to generate profit, but to maximize services to its customers and the local community.

Thanks to the support you provide, we are able to stay in business, even through economic ups and downs. We maximize the needs of our owners by returning our profits to you through Patronage Dividends, Owner Sales and Owner Appreciation Months and store improvements, as well as investments in our community.
You become an Owner by purchasing a share in the Co-op. Owners exercise their ownership by electing their fellow Owners to the Board of Directors, which hires and guides the General Manager. The management and staff handle daily operations. The board and management report to the owners on the state of the business at our Annual Meeting. Finally, you support the growth and mission of Deep Roots Market through your patronage and loyalty. Thank you!
When you become a Deep Roots Market Owner, you receive an Ownership card, and the good feeling that comes with supporting a community-owned venture. Plus, many owners find that the financial benefits of ownership soon make up for the initial investment they put into the Co-op by purchasing a share!
Owner benefits include:
  • Democratic Governance - Owners vote for our Board of Directors, and any Owner may run for a seat on the Board
  • Every Month is Owner Appreciation Month - Receive 10% Off on a single purchase every month
  • Discount on Special Order Cases - Receive 15% Off any special order cases (excludes sale items)
  • Lunch for Less - Owners benefit from a discounted price on the Hot Bar/Salad Bar all day, every day
  • Supplement Your Health - Owners receive 10% Off Deep Roots Market branded supplements every day
  • Get Involved - Owners receive discounts on fee-based classes and events in our Community Room
  • Worker-Owner Volunteer - Owners can volunteer in the store, in exchange for additional discounts
  • Patronage Dividends - Owners receive a share of the co-op's profits in years with sufficient earnings, based on what you spend
Other reasons to join:
  • Being part of a community and actively supporting a locally owned, locally operated cooperative business with a rich history of serving the health and wellness needs of people in Greensboro and surrounding areas

Want to be an Owner? Apply for ownership today.